The Road Ahead

The road ahead for Carbonostics is strewn with so many different opportunities that it often has my brain active with ideas, late into the night.

On one side we have a wide highway with several lanes, each representing a different industry that has expressed interest in a version of Carbonostics for their sector. On the other side, there's a narrower highway but with many more attractions along the way. This side represents a new tool, based on the Carbonostics model, that includes additional environmental impact measures such as water (use or quality), toxicity/pesticides, eutrophication, and more.

For us, the challenges are not complicated. If we take Carbonostics into other industry sectors, we need to build a relevant and comprehensive database for each sector. If we develop a multi-criteria tool, we need to take a wider view of the "science" of LCA, but still take into account the needs of different industry sectors as not all criteria are relevant for all.

While there is no shortage of opportunities here, the challenge is to decide which will provide us with the most stability and growth, which brings the most value to the market (and which market segments are we talking about here), and ultimately which will have the most impact on reducing negative environmental impacts.

So, the roads ahead are beckoning...your thoughts?