Getting on the predictions bandwagon

It's hard to resist. 2010 is set to be such a pivotal year for so many of us with a passionate stake in sustainable business. And of course, there are so many other things that could derail our momentum and prove us all wrong in 2010.

But here goes...I'm going to take the plunge and make a wild prediction!

In 2010 sustainability metrics will become more mainstream, with companies large and small adopting sustainability measurement activities as part of their day-to-day, and large software companies releasing measurement tools of their own. And normal operations will include sustainability metrics as a natural part of the company's reporting cycle.

What does that mean really? Well, it means that companies are going to get a very eye-opening series of reports (in whatever tool or format they choose to go with) that will measure, derive, or estimate their environmental impact across their supply chain. Discussions about methane-production in cows will go mainstream and derail talk of food miles and perhaps even convert some locavores (not that there's anything wrong with that!). CEOs who thought they'd be out there financing the reinvention of plastic, will in fact be financing the reinvention of healthy feed for industrial farms. And researchers around the world will rejoice that resources are being used efficiently to develop real solutions to wasteful and inefficient food chains.

And on that note...with that lovely vision dancing in my head...back to work (testing Carbonostics v2.0, scheduled for release on 1 Feb 2010. Just in the nick of time!)